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Colour Psychology

 

Black

In decoration and in fashion, black is par excellence the symbol of elegance and modernity. We instantly think of formal dressing and luxury objects; black represents wealth, refinement, sophistication, and even mystery.

Black has long been associated with religious cloth; it also evokes dignity, power and even threat. Black is the symbol of authority and in clothing its severity is often used to portray a seriousness deemed necessary in uniforms, such as in policemen, guards, lawyers or even judges.

Its gravity also holds negative connotations: we relate it to austerity, and it is, by tradition, associated to death, mourning, and even gloom.

Modern language often expresses a seriousness associated with the colour black, however, it is the ideal complement for shots of colour or for neutrals. To create a refined décor, or distinguished wardrobe, black is an essential element to create drama, mystery and formality.

Pastoureau, Michel ; Dictionnaire des couleurs de notre temps ; Paris, Christine Bonneton, 1999 ; 255 pages ; Collection Symbolique et société.

 

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