The psychological effects of yellow

How would you react to a kitchen in which your sense of organization could find an ally? How about an area where homework could be done more effectively, or a family room where good humour would prevail? To be sure colour is not the only factor in creating ambience in a room but it does contribute a lot to it. And yellow can help you create such a pleasant environment in many ways.

Yellow is bright, happy and stimulating. It is associated with intellect and the expression of thoughts. It improves memory, judgement and the capacity for decision-making. Yellow also promotes the assimilation of new ideas and the capacity for understanding varying points of view. Moreover, it seems that yellow helps people become more organized and to adopt an optimistic attitude, something one can appreciate in any room.

People who like to wear yellow are interesting and stimulating. They thrive on being active and taking up challenges. They search for happiness.

Yellow, therefore, is an excellent choice in decorating a room that is dedicated to intellectual pursuits. However, it is important to use it in connection with a colour such as blue that brings a measure of security and calm to the décor. Used alone in large quantities, yellow can prove to be too stimulating for the nervous system.

Chiazzari, Suzie ; The Complete Book of Color ; Element Books, 1998, 256 pages.

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